FLIP FLOP DAY
Flip Flop Day is an annual event for which the public can buy a sticker and then flip on their flip-flops for the entire day – from the classroom to the boardroom and everywhere in between.
The brief
To launch an annual campaign that resonates deeply with every South African, transcending age, background, and region. A campaign that ignites playfulness, awareness, fuels fundraising, light-hearted and further expands into a powerful symbol of unity in the fight against childhood cancer.
The Solution
A memorable campaign was launched nationwide that was accessible to every school, corporate and individual. The tongue-cheek language sparked recall and became language used by engaged users.
Project Included
DIGITAL MARKETING // SOCIAL MEDIA // MANAGEMENT // MARKETING STRATEGY // CONTENT // CREATION // DESIGN & DEVELOPMENT // WEBSITE DESIGN & DEVELOPMENT // ANIMATION // PACKAGE DESIGN
RESULTS
210% Increase in website traffic
500% Increase in organic social media follows.
768% In advocate audience growth
907% Increase in positive feedback
766% Increase in individual reach