Omni-Channel Campaign Management.
We're a full-service digital marketing agency built for the speed of modern business; combining bold strategy, cutting-edge omni-channel technology, and unmatched firepower to launch your brand into new markets, dominate existing ones, and escape the gravitational pull of mediocrity for good.
What We Do.
Your customers aren't on one channel. They're everywhere; scrolling, streaming, searching, swiping, and shopping across a dozen digital dimensions simultaneously. Your brand should be wherever they are.
Seamless cross-channel campaign planning & unified messaging
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Full-funnel campaign management
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Real-time campaign monitoring & reporting dashboards
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Audience segmentation & hyper-targeted campaign delivery
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A/B testing, multivariate testing & continuous improvement cycles
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Campaign attribution modelling & ROI analysis
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Connected TV
Digital Out Of Home
Rich Media Ads
Gamification Ads
Audio Ads
To capture attention in today’s fragmented landscape, brands must break out of traditional, static display walls and use rich media to meet audiences exactly where they are. By seamlessly deploying interactive elements, dynamic video, and gamification across mobile web, Digital Out-of-Home (DOOH) screens, Connected TV (CTV), and YouTube, you can transform passive viewers into active participants. This multi-touchpoint strategy surrounds consumers throughout their daily routines—bridging the gap from high-impact animated billboards on a morning commute to shoppable video overlays in the living room—creating a continuous, highly engaging brand experience that drives stronger recall and cross-channel conversions.
Connected TV.
Connected TV (CTV) advertising empowers brands to dominate the largest screen in the home while leveraging the advanced targeting and analytics of digital marketing. By delivering ads directly through smart TVs and premium streaming services, CTV campaigns offer a unique blend of high-attention viewership, precise audience segmentation, and strict frequency capping. At One Day Agency, we expertly plan and execute media buys across leading ecosystems, including LG Ads, Samsung Ads, and top-tier broadcaster streaming environments. We strategically integrate your CTV initiatives with broader linear television and digital media efforts, ensuring maximum incremental reach and a highly measurable impact on your brand's growth.
Audiences have moved well beyond traditional television, fragmenting their attention across streaming platforms, smart TVs, linear broadcasting, and mobile devices. Navigating this multi-screen viewing landscape requires a highly adaptable video advertising strategy. We specialize in the comprehensive planning, media buying, and continuous optimisation of video campaigns. From dedicated YouTube advertising and Video on Demand (VOD) to fully integrated cross-channel distribution, we engineer bespoke video marketing strategies designed to maximise your specific budget and commercial objectives.
Expertise in
- On Major OEMs / Brands
- Connected TV In Stream Placements
- Connected TV Home Screen Placements
- YouTube Connected TV
Home Screen.
In Stream.
Digital Billboards.
Out-of-home (OOH) advertising delivers your marketing message directly to consumers as they navigate their daily routines—whether they are commuting, traveling, or walking through public spaces. Encompassing classic billboards, transit wraps, airport signage, and bus shelter displays, OOH marketing remains one of the most reliable strategies for real-world brand amplification. While online audiences can easily skip, block, or scroll past digital campaigns, outdoor advertising offers an ever-present, unskippable touchpoint that guarantees high visibility and consistent audience engagement.
Expertise in
- Highway Boards
- Roadside Boards
- Petrol Station Screens
- Retail Screens
- Transit Screens
- Gym Screens
Rich Media & In-App Ads.
Here are three unique, SEO-friendly ways to rewrite your Paid Social copy, tailored to highlight your data-driven, no-nonsense approach and UK presence.
Option 1: Paragraph Format (Best for service page intros or 'About Us')
We engineer profitable growth across every major social platform (including Meta, TikTok, Pinterest, and LinkedIn) by putting your audience first. We begin by leveraging deep market research and your first-party data to accurately map the customer journey. From there, we deploy performance-led social media strategies that prioritise measurable ROI. Through meticulous campaign structuring, granular audience segmentation, continuous creative testing, and seamless GA4 integration, we build campaigns designed to scale your revenue sustainably and transparently.
Expertise in
- Open Web Banner Ads
- Interactive Ads
- Gamification Ads
- In-App Rewards Ads
- Page Takeover Ads
YouTube Ads.
YouTube advertising plays a pivotal role in any comprehensive digital marketing strategy by driving the crucial brand awareness needed to complement your primary conversion goals. While bottom-funnel channels capture existing demand, YouTube actively creates it. As a high-impact, visual touchpoint within your media mix, it introduces your brand to highly engaged audiences and primes them for future action. When consumers eventually turn to search or direct channels to make a purchase, it is often because a YouTube ad first sparked their interest. Furthermore, video engagement metrics provide invaluable early insights into which messaging resonates most with your target market.
Expertise in
- Non-Skippable Ads
- Bumper Ads
- Retaregting and Remarketing
- Skippable In Stream Ads
- Youtube Shorts Ads
Reach Out
Let's Chat.
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Frequently Asked Questions.
What is a multi-channel digital ad plan, and why is it essential for modern brands?
A multi-channel digital ad plan coordinates paid media across platforms like Paid Search, Social, Video, and Connected TV to reach consumers throughout their buying journey. Because consumer attention is fragmented, relying on a single touchpoint is no longer effective. This integrated approach ensures consistent brand exposure, maximizes reach, and lowers acquisition costs by capturing intent wherever your audience naturally engages.
How do you determine the optimal media mix for a digital advertising strategy?
Determining the right channel mix requires analyzing your first-party data and business objectives to align platforms with the customer journey. High-reach channels like Connected TV and Out-of-Home generate top-of-funnel awareness, while interactive video and Paid Social build middle-of-funnel consideration. Finally, high-intent channels like Paid Search capture active demand at the bottom of the funnel to drive direct conversions.
How does video advertising complement performance and direct-response campaigns?
Video advertising acts as the primary awareness engine that fuels performance campaigns. While direct-response ads capture existing demand from users ready to buy, video ads create that demand by building emotional connections and visual proof. Retargeting users who previously watched your video campaigns with lower-funnel ads significantly increases click-through rates and overall conversion efficiency.
What is gamification in digital advertising, and how does it boost performance?
Gamification embeds interactive elements like playable minigames, quizzes, or reward-based challenges directly into digital ad formats. It boosts campaign performance by transforming passive viewers into active participants, driving significantly higher dwell times. These gamified units consistently yield higher brand recall and click-through rates compared to standard static or video display ads.
What is Connected TV (CTV) advertising, and how does it differ from traditional linear TV?
Connected TV (CTV) advertising delivers video commercials over internet-connected streaming devices, smart TVs, and apps like LG Ads or Samsung Ads. Unlike traditional linear TV, which broadcasts to broad audiences with limited tracking, CTV merges the immersive big-screen experience with digital marketing capabilities. This allows brands to leverage precise audience targeting, real-time frequency control, and accurate digital attribution.
Can small or mid-sized brands afford Connected TV advertising?
Yes, CTV advertising is highly accessible for small and mid-sized brands due to programmatic buying and flexible budgets. Unlike traditional linear TV that requires massive upfront commitments for broad geographic reach, CTV allows advertisers to target specific postcodes, demographic segments, or interest groups. This precision eliminates wasted ad spend and lets brands of any size compete on the largest screen in the home.